In this section, you'll find key statistics relating to our Yell media channels, Yell.com, Yellow Pages and 118 24 7. Yell can give you access to essential market information, data, statistics and research material including TGI, Mintel, Acorn and many more. You can also benefit from bespoke Yell products, including our Regular Usage Study research and specially-developed mapping tools.
For more information and to find out how we can help you make the most of our services, please contact your Agency Development Manager or go to the contact us page.
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- 9.86 million Yell.com users carried out 35.3 million searches in September 08*
- 118 24 7 receives 1.3m calls per month, 54% from a mobile†
- The Yellow Pages directory is used by 80% of UK adults**
- In the past year, Yell media channels have been used over 1 billion times††
- Yell provides customer profiling with TGI, demographics, and geography from Acorn & Mosaic
- Yell.com allows profiling with TGI.net, demographics, and searches by keyword, classification, geography and company name
- 118 24 7 offers searches by profile, classification, keyword, geography and time of day
- Nearly 7 out of 10 look-ups in Yellow Pages directories result in a company being contacted and 61% of contacts result in a purchase*
- 59% of Yell.com users go on to contact a company, of which 54% go on to purchase*
- 66% of 118 24 7 customers want to find a business they have not used before**
* Yell.com Statistics September 2008
**Saville Rossiter-Base 2006-07
† Yell Call Centre Apr 2007-Mar 2008
†† Internal Yell data & Saville Rossiter-Base 2006-07
Results are based on past research and are no guarantee of future behaviour